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Long-term marketing: kissing babies, boosting business. (Moosehead Manufacturing Co.): An article from: Wood & Wood Products

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Publisher: Vance Publishing Corp.

Brand: The Gale Group
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This digital document is an article from Wood & Wood Products, published by Vance Publishing Corp. on May 1, 1994. The length of the article is 1092 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Moosehead Manufacturing Co. has developed a unique relationship marketing strategy that uses direct mail advertising in promoting customer loyalty. The marketing approach is aimed at both parents and grandparents. The strategy, which involves constant communication with buyers several times a year, is a way to encourage families to go back into the companies' furniture stores at certain periods of time when additional furniture may be required.

Citation Details
Title: Long-term marketing: kissing babies, boosting business. (Moosehead Manufacturing Co.)
Author: Barbara Garet
Publication: Wood & Wood Products (Magazine/Journal)
Date: May 1, 1994
Publisher: Vance Publishing Corp.
Volume: v99 Issue: n6 Page: p30(5)

Distributed by Thomson Gale


DESCRIPTION:

Binding: Digital
Brand: The Gale Group
Format: HTML
Label: Vance Publishing Corp.
Manufacturer: Vance Publishing Corp.
Number Of Pages: 4
Publication Date: 1994-05-01
Publisher: Vance Publishing Corp.
Release Date: 2005-07-28
Studio: Vance Publishing Corp.



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